Investor Overview
HR Data Labs —
A Platform Business Built on Practitioner Depth.
Three revenue streams. One audience. Built from 30+ years of enterprise practitioner experience — not venture-backed wishful thinking.
Business Model
Three Revenue Streams. One Integrated Platform.
HR Data Labs is not a single-product company. Consulting generates near-term revenue, media builds the audience and brand moat, and the tech platform converts that audience into recurring subscription revenue.
Consulting
Project-based + Retainer
Compensation strategy, job architecture, pay transparency audits, and HR analytics advisory for mid-market organizations. Practitioner-led, documentation-first. Clients come through podcast audience, LinkedIn, and referral — no outbound required.
- ✓ Demand-led, inbound model
- ✓ High-margin, low overhead
- ✓ Audience-to-client conversion pipeline
- ✓ Retainer component for recurring revenue
Media
Audience & Brand Moat
HR Data Labs Podcast (300+ episodes), Brown Bag Lunch (weekly LinkedIn Live), The HR Channel, and HR Data Doodles (graphic novel series) — all producing original, practitioner-grade content that no generic media company can replicate. WRKdefined network partner.
- ✓ 100K+ podcast downloads
- ✓ Active weekly content cadence
- ✓ WRKdefined network distribution
- ✓ Brand that converts to consulting and platform leads
Technology
SaaS + Subscription
HRDataLabs.ai — privacy-first AI compensation analytics platform. Workitecture.ai for job architecture. ConsultantClock.app for HR professional time tracking. Built on the same practitioner methodology as the consulting practice, productized for scale.
- ✓ Recurring SaaS revenue model
- ✓ Privacy-first, HRIS-agnostic
- ✓ Built on validated practitioner methodology
- ✓ Consulting → platform upsell path
Go-To-Market
The Audience Is the Distribution Channel
Most B2B firms pay to acquire customers. HR Data Labs earns the audience through content — then converts them through trust. The podcast, LinkedIn Live series, and graphic novels create a durable top-of-funnel that no amount of ad spend can replicate.
WRKdefined network membership extends distribution across the broader HR practitioner ecosystem. Consulting engagements generate case studies and referrals. Platform subscribers convert from both the media audience and consulting client base.
Podcast Audience
100K+ downloads. HR leaders, compensation practitioners, and CHRO-level executives who self-select into the audience. Highest-intent inbound channel.
LinkedIn Live (Brown Bag Lunch)
Weekly live format creates ongoing touchpoints with practitioners, generates clips for distribution, and surfaces real-time market questions.
WRKdefined Network
We are part of the WRKdefined Podcast network providing cross-promotional reach across adjacent HR and workforce content channels.
Referral & Alumni
Past consulting clients who experienced the practitioner-depth model refer peers. Zero-spend acquisition.
Leadership
The Team Behind the Platform
Built by practitioners, run by practitioners. No career consultants, no academic theorists — people who have done the work at scale.
David Turetsky
Founder & Principal Consultant
Strategy · Client Delivery · Product Vision
30+ years across ADP DataCloud, Watson-Wyatt, Towers Perrin, Mercer, and Radford. Host of the HR Data Labs Podcast. Architect of HRDataLabs.ai, Workitecture.ai, and ConsultantClock.
LinkedIn →Why This Is Defensible
Moats That Matter
Practitioner Credibility at Scale
30+ years of real-world compensation experience across some of the most recognized names in HR consulting — not a credential that can be replicated by hiring a team of generalists.
Audience-Led Distribution
The podcast, LinkedIn Live, and graphic novel series create compounding audience growth that reduces customer acquisition cost to near-zero for consulting and platform leads.
Methodology That Productizes
The same IP that drives consulting engagements is encoded into HRDataLabs.ai — creating a natural upsell path from consulting client to platform subscriber.
Privacy-First in a Sensitive Category
Compensation data is among the most sensitive in any organization. Privacy-first architecture is a genuine differentiator in a category where legacy tools handle data carelessly.
Mid-Market White Space
Enterprise firms (Mercer, WTW, Aon) price out mid-market companies. HR software (Workday, SAP) serves the top 0.1%. HR Data Labs owns the middle — 200–5,000 employee organizations with real comp problems and no enterprise budget.
WRKdefined Network Effect
Network membership extends reach and cross-promotional distribution across adjacent HR practitioner content channels — compounding audience growth without proportional cost.
Investor Inquiries
Interested in HR Data Labs?
David handles investor conversations directly. Reach out for a 30-minute overview call — no deck required to start the conversation.